ESPN has decided to stop focusing on the negative and start spinning on the positive in all aspects of College Football. “We feel this will encourage our audience to log on and tune in to our online content and television programming even more. Who likes having their parade rained upon,” asks head of Market Research as ESPN, Rob El Robelrobel.
As part of this new marketing effort, ESPN has redefined what was once known as a “Quarterback Controversy,” calling it either a “Quarterback Tandem” or, in extreme cases, a “Dynamic Duo.” ESPN The Magazine’s first feature on these Dynamic Duos features the exciting possibilities of the combined skills of Sam Keller and Rudy Carpenter at Arizona State.
Future “encouragement pieces,” as El Robelrobel likes to call them will involve recruiting, “Why Not Having Any Hot Women On Campus Rocks”, close losses, “Why Coming Up Short Feels So Good”, and poor coaching, “How Getting Used to Disappointment Can Make The Rest of Your Crappy Life Feel Happier.”
- HLS Tweets for the Week of 2009-11-15 - November 15, 2009
- HLS Tweets for the Week of 2009-11-08 - November 8, 2009
- HLS Tweets for the Week of 2009-11-01 - November 1, 2009
The blogosphere will continue to cut into ESPN’s market share. ESPN will continue to lose out as people wake up and realize that these guys don’t know too much about anything. The bloggers of the world are better, faster, and funnier that the paid hacks at ESPN. I don’t even go to ESPN.com anymore.
Look for them to continue to hype their website and to add “bloggers” to their pages. I won’t call it the “Death of ESPN” I’ll call it “More Time to Mow the Lawn.”