We here at Her Loyal Sons are very pleased to announce the purchase of Notre Dame bloggosphere new boys, Down the Tunnel. Over the last six months, we’ve watched their unique format of tournaments, podcasts, and daily content pull readers away from us. Their announcement on Friday that they had partnered with Indiana Whiskey, the first ever such partnership between an Indiana-based whiskey company and an unofficial Notre Dame blog, was the final straw.
“We had to do something,” said HLS co-founder Biscuit in an exclusive, invitation only Google Hangout held Monday evening. “I didn’t start this thing (referring to HLS) just to watch it whither away. When Tex and I looked at what they were doing, we quickly realized that we had no answer for their unique, original concepts. I mean, they have a show called Roughing the Passer, for example. I defy you to scour the ND blogs out there and uncover a title that original, that creative. Tex and I knew we couldn’t really compete, so we took a page from Notre Dame’s own playbook and threw money at the problem.”
“They were a HECK of a problem, too,” said Tex by phone and en route to Las Vegas for a work conference. “First of all, what they were doing with WordPress was amazing. I mean, the idea of having all your content there on like, what? two pages? That’s incredible. But they obviously struck a cord with the readers out there. Bleacher Report hit upon the idea of click-baiting you with slide shows, but DTT discovered that you could make the reader SCROLL. Endlessly. Who knew?”
“Ultimately, it came down to answering the question: do we want to grow or stay small?”
Ripples from the deal are already being felt throughout cyberspace. The Subway Domer wrote this morning that, “I’m going to retire again. There’s no point in going on. When I saw DTT‘s logo, I knew I was done for. Look at the color selection — the shape, even. It’s original. That’s the only word for it.” HouseRockBuilt was more sanguine, deleting all previous posts in favor of a 45 minute clip of Jack Swarbrick’s hands pouring scotch. BlueGraySky could not be reached for comment.
Terms of the deal cannot be released at this time, but we can report that the former staffers at Down the Tunnel will be enjoying free, eco-friendly, fresh flowers farmed on the side of an active volcano for many, many years to come.
Hating Hurricanes Since 1990.
Bayou Irish is a Jersey boy and Double Domer who fell under New Orleans' spell in 1995. He's been through Katrina and fourteen years in the Coast Guard, so we cut him some slack, mostly in the form of HLS-subsidized sazeracs. But, when he's not face down on the bar and communing with the ghosts of Faulkner and Capote at the Carousel Bar in the Hotel Monteleone, he's our man in SEC-land, doing his best to convince everyone around him that Graduation Success Rate is a better indicator of success than the number of MNC's won in the last five years.
- Finding Flaws in a Diamond: Clemson’s Rushing Offense - December 17, 2018
- Why Nobody Will Cotton to Notre Dame - December 3, 2018
- Irish Finish Regular Season Perfect 12-0 - November 26, 2018
