7 Major Takeaways from Notre Dame’s Under Armour Partnership

Today, Jack Swarbrick held a press conference to officially announced Under Armour as the new athletic apparel provider for all Notre Dame athletics. The entire presser is up at WatchND.tv and I highly suggest giving it a full watch.

Below, I’ve highlighted seven things that I took away from the event, the major bullet points that are sticking with me since the event ended.

1. Notre Dame Is Back on Top

Unsurprisingly, the ten year deal is the largest in college athletics. So if you ever felt a bit jaded by the Adidas/Michigan deal, here is your revenge.

Further, Notre Dame gets a portion of Under Armour’s stock in the deal. This is the kind of outside the box thinking that we expect from Notre Dame and Jack Swarbrick delivered. This deal has incredible potential to be even bigger than it already is.

2. The Focus Is on Technology, Not Aesthetics

Throughout the press conference, both Swarbrick and Under Armour CEO, Kevin Plank, repeatedly said things like “less is more” and that they aren’t looking to change Notre Dame’s traditional look.

What they did focus on was enhancing the technology of all the athletic gear. The look may stay the same, but Notre Dame will be getting the absolute best technology that Under Armour can offer.

Swarbrick even went as far as saying Notre Dame would be Under Armour’s lab. Think about what Nike does for Oregon sans the crazy colors/unis and that is more or less what we are going to be doing.

That’s huge not just for our current athletes, but a great recruiting tool. Think about it, go into a conversation with a recruit that hates Under Armour gear because it’s bad and you can pitch to him/her: “You hate it? Well only at Notre Dame will you get a chance to change it.”

3. Notre Dame Wants a Consistent Look

Swarbrick mentioned schools like Texas and Auburn who have all their athletic teams in a consistent, recognizable look.

To me, this is incredibly huge and needed. All of our sports have a mashup of different, unique looks with only the blue/gold (and sometimes green) being the only thing that really ties it together.

With as much tradition as Notre Dame boasts, there is no reason why all our sports have to look so different. You should be able to look at our teams and say without a shadow of a doubt: “That’s ND.”

I’m sure there will still be some alternates sprinkled in on rare occasions, but I get the feeling the days of Adidas playing mad design scientist with our other sports is done and that will be a very welcome change.

4. We Helped the ND Sports Blogger Interrogate Jack

Specifically, Aaron reached out to @ManCaveQB and @IrishElvis to help him form some questions. You should read the whole thing at Strong & True.

5. There Are No Stadium Ads Associated with the Deal

This isn’t an assumption, a guess, or hopeful thinking. Swarbrick specifically stated that his stance on advertising signage in the stadium and other athletic arenas has not changed with this deal.

There will be no new Under Armour ads coming into the stadium. Period.

6. Plank Is Over the Moon

He may be a Maryland alumnus, but he grew up a fan of the Fighting Irish. He even mentioned that he was “waiting for a phone call” that never came.

There have been a some concerns that his Maryland ties would eventually trump whatever ND put together. Plank put all those concerns aside, saying that he wanted to ensure that Notre Dame gets “an unfair advantage” in comparison to all other Under Armour schools.

This is a dream come true for Plank and he is going to do everything in his power to hold up his end of this monumental deal.

7. This Partnership Is Perfect for Notre Dame

The advantages of moving from Adidas to this Under Armour deal are rather obvious. The Irish would always be second fiddle thanks to the Michigan clause. The advantages of this deal over signing with Nike though are not as obvious.

Perhaps the biggest complaint that I’ve heard is that Under Armour gear is inferior to Nike, especially when it comes to things like shoes. This then leads to the argument that Notre Dame should strive for nothing but the best and settled for inferior gear for a cash grab.

Before this presser, I’d say that would be a legitimate concern. Afterwards, it’s clear that it couldn’t be further from the truth.

Sure, Nike is currently superior. Keyword: currently.

When Plank talked about the dedication to technology and research, he wasn’t just referencing a need to catch up to Nike, he’s talking about surpassing them. Notre Dame is going to be the proving ground for the new tech and when it works, the Notre Dame brand will promote that gear far better than any other program in the country, including Uncle Phil’s dear Oregon.

And Under Armour isn’t just investing in us, Notre Dame is investing in them. The stock options that Notre Dame receives isn’t just an additional cash grab, it’s an additional commitment from Notre Dame’s side. If Under Armour succeeds, Notre Dame succeeds. The two are linked.

That’s a true partnership and it’s not something that we would’ve gotten with Nike.

Personally, I am more excited for the chance to work with the next big thing than hoping on the same bandwagon that everyone else is. Further, I feel that is more in line with the spirit of Notre Dame as well. Forget what is out there now, but think about what could be out there in the future.

And that future starts July 1. Get excited.

Under Armour Official ND

About NDtex

Editor-in-Chief
Texan by birth, Irish by choice.

Born and raised in the great state of Texas, Tex is a first-generation Domer and a former student manager. After graduation, he left the cold winters of South Bend behind and returned back to his home state with a computer engineering degree in tow. Missing the daily grind of working football practices and talking football with fellow Irish fans every day, he took to blogging, a path which eventually led him to Her Loyal Sons. Continuously diving into stats and game film, Tex strives to break down every aspect of Fighting Irish football--even though it's determined to kill him.

Read all posts by NDtex


  • http://gravatar.com/odername OderName

    Agreed. Nothing to add. Perfect post.

  • mptesq

    good stuff; thanks

  • http://gravatar.com/goodmanbluff Mark G

    I think that Under Armour gear, except for shoes, currently is superior to Nike gear, and definitely bettter than Adidas. I base this on my personal experience – over time, despite having been a loyal Nike consumer of running shoes since the mid-’70′s and of Nike running and work out gear since the mid-’80′s, the Under Armour work out clothes I have used works better, feels better and lasts longer than any other brand.

    This makes sense — Under Armour began as and still principally is a performance clothing/gear company, while Nike began as a shoe company. If Under Armour can come close to closing the gap on shoes, then great.

  • zeker

    The only thing I would have to say to the shoe argument is that, I think it may be a different take on cleats. I’ve spoken to football and baseball players who think Under Armour cleats are superior to Nike, So, while basketball, volleyball, and the gym shoe wearing crowd may be a step behind in shoe technology, field hockey, soccer, lacrosse, and football may be better off.