In a recent study published by Emory Sports Marketing Analytics, Twitter data suggests that Michigan fans spend more time discussing the ND-Michigan Rivalry than do Notre Dame fans.
The study utilized aggregate Twitter data to determine Share of Voice in Ann Arbor & South Bend for pregame and postgame tweets. I’ve summarized the findings in the table below.
|South Bend||Ann Arbor|
|2012 Pregame||18% more discussion|
|2012 Score||ND wins 13-6 in South Bend|
|2012 Postgame||+23% sentiment
14% more discussion
|2013 Pregame||60% more discussion|
|2013 Score||UM wins 41-30 in Ann Arbor|
|2013 Postgame||sentiment unchanged||+40% sentiment
57% more discussion
The conclusion from the authors?
Thus, looking at data from the past two years, there seems to be an asymmetry in this “rivalry”. That is, it seems Michigan cares a lot more than Notre Dame.
I couldn’t have said it better myself.