The Big Tweleven announced their new logo and divisions today.
And, Good Lord, it’s terrible.
I don’t know which is worse, the logo or the division names. Let’s start with the Logo:
First, there’s the math. Twelve teams, and retaining the name Big 10. It makes SO MUCH SENSE it’s just amazing. 10 = 12. Right. And RichRod is a class act, stand-up guy!
Alternatives that would have made as much or more sense include:
- Little 14
- Or, even better: Widdle 14
- Mid-tier to Poor Grad Rate Schools Claiming Academic Superiority
- Big Tweleven (my personal favorite)
- Large Number That May or May Not Change in a Few Years
Second, the oh-so-subtle inclusion of the 10 in the word Big, followed up by the word Ten. Wow, that’s just so cool, modern and kinda-tricky! The G is really a Zero. The Zero is Really a G! G = 0. 0 = G! I am very impressed, really, very!
So now is it the Big 1,010? Or the Big 10-10? Big Ten-Ten? WTF????????
Finally, the design firm they hired. Pentagram. Pentagram!!!!! How appropriate! The conference that has repeatedly attempted to ruin Notre Dame hires a design firm with Pentagram (THE SYMBOL OF SATAN!!!!!) as it’s name. Classic.
Then, the Division names. Rather than East or West, or A and B or even a very-lame 1 and 2, they go with LEGENDS and LEADERS?????
First, that is just weird. No one does this. No one.
Second, how bad does it suck to be in the Leaders division? I mean, Ohio State, Penn State, Wisconsin, IU, U of I and Purdue have to be PISSED! Because really, how does a Leader stack up against a Legend? A leader is a short-term thing. Yeah, sure, it’s nice to be a Leader (capital L!!!!), but it’s nothing compared to a Legend.
Second, they want us to believe that Iowa, Michigan (sucks), MSU, Minnesota, Nebraska, and NW are LEGENDS? Yep, yep, all those dudes from Iowa and Minnesota and Northwestern that are LEGENDARY!!!
And the hubris! Look at us, over here, we are LEGENDS!!!!! (take that you lame Leaders, and even better: suck it everyone who is neither Legend NOR Leader!!!! We are the LEGENDS!)
What is going on here? This is so freaking lame I have no ability to mock it as much as it needs mocking.