Yesterday, the White Sox announced a promotional deal with national retail chain 7-11.  As part of the deal, the White Sox will begin home games at 7:11 pm.

Soon after news of the White Sox deal was announced, the University of Florida announced its own deal that will involve all University of Florida games starting at 4:20.  No official word yet on the promotional sponsor.
Says Florida Athletics Director, Jeremy Foley:

“Hey, man.  Just think about it for a second.  Just think about it.  Think about the players, man.  The players.  Yeah.  The players.  It’s, like, so natural.  Yeah.”

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